Today, on the last Friday before the Christmas Parties hit, Black Friday Fever has descended upon the UK.
Adopted from our US cousins, Black Friday is the day after Thanksgiving, when Christmas shopping (and its sales) officially start!
With more than 55% of consumers planning to shop in stores and online between Black Friday and Cyber Monday, the day has become one of the most revenue driving days of the year for retailers.
However, don’t just leave it to the high street shops to take in the profits, use Black Friday to engage with audiences and grab some attention in crowded inboxes and on busy social media posts.
CREATE A GIFT GUIDE
Gift guide themed emails see a 48% higher transaction rate than pure promotional emails.
Whether your brand offers a service or a product, undoubtedly you can offer a special promotion for it. Use a ‘gift guide’ theme to offer exclusive deals and offers that may even last into the New Year, to keep the business busy throughout the cold winter months.
PROMOTE INDIVIDUAL GIFT GUIDE ITEMS ON SOCIAL MEDIA
Once you create and send a ‘gift guide’ email to your subscribers, consider highlighting specially promoted products and services from your guide on your social media platforms.
Content with images receive 94% more views than content without – so think about snapping your product in an interesting way, or sharing your copy with a relevant image!
OFFER HOURLY ONLINE DEALS
On Cyber Monday, when the working world is counting down the hours until home time, create hourly deals that your customers can take advantage of.
For example, every hour for four hours provide a special deal on a certain product or service.
SIGN UP DEALS
With so much marketing activity between Black Friday and Cyber Monday, your website will have a lot of eyes on it. Make the most of that traffic by offering a festive deal to anyone that signs up to your email list.
GIVE YOUR BEST CUSTOMERS A FREE UPGRADE
Service-based businesses can offer an upgrade to loyal customers as part of a Christmas deal. Think how you can get creative with upgrades and hook your customers into more premium services they’ll enjoy and want to buy again and again!
There’s a lot of competition to capture sales during these busy shopping days, so why not give your customers more time to cash in on the savings? Consider creating a deal that starts on Black Friday and lasts through until Cyber Monday, and even beyond – keep traffic flowing to your site and continue to engage with customers on social media.
PROMOTE A CHARITY
The holidays aren’t just about shopping; they’re about giving back. Christmas is the perfect time to show support to a chosen charity. Statistics have found that 89% of consumers are willing to switch to a brand that supports a good cause, so use this campaign to highlight your giving nature.
Include information on your site about the charity you are supporting, and if you’re feeling extra generous offer to donate some of the Black Friday profits to the charity.
Black Friday and Cyber Monday are all about offering great deals to your customers. However, a great deal isn’t just an amazing discount. Customers will respond to unique ideas like giveaways, special offers, charitable contributions and festive-themed posts and events.
Be creative and have some fun and you’ll be on your way to a successful season! For help or advice on creating hot deals and unmissable content, contact Kyle.